After reading the specs though I was a little disappointed in the release. It only prints PLA (there are plans to make it work with ABS, but since it doesn't have a heated bed that is unlikely). Dremel tends to make nice products but this one seems about a year behind the market and a bit overpriced at $999.00.
A year ago $1000 for a PLA printer fully assembled in a nice case with SD card slot would have been a nice option. But now I can get a dual color Davinci Duo 2.0 for $649.95 or single color for $499 with a heated build platform and soon, cartridges to print in both PLA along side the currently released ABS.
The Solidoodle will do both PLA and ABS with a heated bed in an enclosed case for $699 and both the Davinci (7.8" x 7.8" x 7.8") and Solidoodle (8" x 8" x 8") have a bigger build platform than the Dremel at 9" x 5.9" x 5.5".
Printrbot Simple will do PLA printing for $349 in kit form or $599 assembled though not in a nice case and a slightly smaller platform (6" x 6" x 6").
So Dremel didn't shoot for the moon on their first printer but it appears to have a few nice features. Easily removable SD card and touch screen. The extruder looks easy to load which can be a bit of pain on some machines that don't line up the input with the extruder well.
The video's on their website show tape for the platform that looks like they are pre-cut to fit the removable bed. I'd rather have a heated bed.
Overall, I don't think it will be a big seller but who knows, maybe it will. I think it should have been no more than $750 and since it PLA only, really $699 would have been my max (have to give them something for the dremel name). One thing is clear, 3D printing is hitting main street in a big way. It's like watching the PC industry all over again as the IBM PC joined the Apple II and Commodore 64. Soon we will all have one at home.