While I was there I found the latest Radio Shack project flyer. These are 8 1/2 x 11 color glossy sheets that have a project using Radio Shack parts. When I first saw these in the store, I thought this was a great idea and I thought about contacting them to offer to write a few myself. Then I remembered that they reviewed my books a while back and they weren't interested in them because they weren't Arduino. So I said screw it.
The flyer said in small print that it was created by Instructables based on a project by Randy Sarafan. It referenced RADIOSHACKDIY.com but when I went there I could not find it. In fact the projects there were all far more complicated than what I could build with the stuff I found at Radio Shack. So clearly this was created for Radio Shack store and not for the DIY site. So it got me thinking; How would I have created Radio Shack featured projects?
Then show the steps to wire it all up using the Arduino IC, not the module (use your Arduino to program the device with the free software download). Then offer the .STL file for the 3D printed box to fit the circuit with holes designed in for the LEDs and the pushbutton switch on the side.
Then reference that you can buy online or in the store, all the parts in a kit including a pre-made circuit board and optional 3D printed box. Promote the build your own with your own Radio Shack featured Arduino module, Radio Shack featured 3D printer, Radio Shack featured Inventables Shapeoko 2 CNC machine and all the components available at Radio Shack and RadioShack.com.
Encourage customers to submit projects to the Radio Shack DIY website and if selected would become a future kit and receive a ticket for a drawing in the free tools give-away. Bonus entries for using Radio Shack parts. Can you imagine your project wins you a free 3D printer?
Offer a blog every week showing the latest Radio Shack featured DIY project. And have a project once a month for kids to build with mom or dad the way Home Depot does with little wood projects to build a future generation of customers. Feature the latest project on the Radio Shack YouTube Channel and post it to Facebook, Twitter and other social media.
In other words, get out of the 80's and become 2015 and beyond. But this idea will never happen because Radio Shack decided that being just another phone seller was far more important than trying to stay relevant in the DIY community they helped launch all those years ago. Instead they just went lazy and relied on inventables to do the dirty work. And what incentive was there to feature Radio Shack?
They lost site of who they were and why they were such a name in the DIY community of my generation. And so Radio Shack is gone. Sorry, but I don't think they will be missed.